Articles and analysis

Insights

Practical writing on Webflow, systems integration and business process automation, written for the people who run the business.

Four small blue modules merge through a middle pair into one large blue block with an orange accent.

Featured

Why we build in Webflow, and when we tell clients not to

Webflow is our default platform for business websites, but not the answer to every brief — how we decide, and when we recommend something else.

Webflow

4 min read

All articles

Latest from Hazel River Digital

A website and a CRM joined by five lines, from a faint dotted link to a bold orange, fully connected one.

Integrations

What “integrated” actually means: five ways a website talks to your CRM

A form that emails someone is not an integration. The five levels of connection between a website and a CRM, and which one your business needs.

4 min read

A form with an orange submit button sends data to a CRM and a spreadsheet, while a third dotted path leads to an empty box.

Integrations

Where your form submissions go after you press send

Follow an inquiry from the contact form to your inbox, your CRM, and your reporting, and find the places it gets lost.

3 min read

A priority grid of blue squares with one large orange square in the top-left quadrant marking the first process to automate.

Automation

Three processes worth automating first, and two that aren’t

How to choose automation candidates by volume, risk, and rules, before anyone writes a prompt, with three good starting points and two to leave alone.

3 min read

A web page is scanned by a purple beam and turned into a connected graph of nodes, with one orange node as the answer.

Search & AEO

Answer engines read your site differently. Here’s what they look for.

Structure, schema, and plain answers: what changes, and what does not, when the first reader of your page is an AI system.

4 min read

A grid of blue modules linked by a purple keyboard tab path, with a focus ring around the highlighted center module.

Accessibility

Accessibility is a build decision, not a plugin

The risks of treating accessibility as a finishing step, and the technical foundation that should be settled during design and build.

6 min read

A list of structured records feeds three matching page templates, with one record highlighted in orange.

Webflow

Webflow CMS: what belongs in it and what doesn’t

A practical rule for deciding which content should be editable collections and which should stay in the design.

4 min read

Old site modules on the left, with only the chosen ones linked across to a clean new site on the right.

Webflow

Moving off WordPress: what to keep, what to rebuild

A migration checklist for content, redirects, forms, and the plugins you thought you needed.

3 min read

Four routes join the same two systems: a single step, a branching flow, chained steps and custom code.

Integrations

Zapier, Make, n8n or custom code: choosing the connector

Four questions that decide how to build a workflow and who should maintain it.

4 min read

Customer records stay behind a purple barrier while one stripped-down item passes through a gate to an AI system.

Using AI without pasting customer data into a chatbot

Where AI belongs inside a business process, and how to keep customer data out of places it shouldn't go.

3 min read

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